NOC:Consumer Psychology


Lecture 1 - Introduction to Consumer Psychology - I


Lecture 2 - Introduction to Consumer Psychology - II


Lecture 3 - Problem Recognition - I


Lecture 4 - Problem Recognition - II


Lecture 5 - Alternate Evaluation - I


Lecture 6 - Alternate Evaluation - II


Lecture 7 - Alternate Evaluation - III


Lecture 8 - Post Purchase and Consumption - I


Lecture 9 - Post Purchase and Consumption - II


Lecture 10 - Perception and Cognition - I


Lecture 11 - Perception and Cognition - II


Lecture 12 - Memory and Learning - I


Lecture 13 - Memory and Learning - II


Lecture 14 - Emotion Motivation and Mood - I


Lecture 15 - Emotion Motivation and Mood - II


Lecture 16 - Attitude and Attitude Change - I


Lecture 17 - Attitude and Attitude Change - II


Lecture 18 - Communication and Persuassion - I


Lecture 19 - Communication and Persuassion - II


Lecture 20 - Summary