NOC:Marketing Management-I


Lecture 1 - Defining Marketing


Lecture 2 - Core Concepts in Marketing


Lecture 3 - Case Studies


Lecture 4 - Marketing of Services


Lecture 5 - Evolution of Marketing


Lecture 6 - Contemporary Issues in Modern Marketing Practices


Lecture 7 - Introduction to Competitor Analysis


Lecture 8 - Marketing Objectives


Lecture 9 - Strategy and Core Competency


Lecture 10 - PESTEL Framework


Lecture 11 - Competitive Analysis


Lecture 12 - Case Study


Lecture 13 - Introduction To Marketing Information System


Lecture 14 - Components of a Marketing Information System


Lecture 15 - Marketing Research Process


Lecture 16 - MDP and MRP


Lecture 17 - Exploratory Research


Lecture 18 - Exploratory Research (Continued...)


Lecture 19 - Causal Research


Lecture 20 - Measurment and Scaling


Lecture 21 - Questionnaire and Sampling


Lecture 22 - Sampling Techniques


Lecture 23 - Data Collection, Preparation and Analysis


Lecture 24 - Multivariate Data Analysis


Lecture 25 - Introduction to Consumer Behviour and Need Recognition


Lecture 26 - Information Search


Lecture 27 - Socio-Cultural Influences on the Consumer Buying Process


Lecture 28 - Psychological Influences on Consumer Buying Process


Lecture 29 - Evaluation of Alternatives


Lecture 30 - Purchase and Post Purchase Evaluation


Lecture 31 - Service Consumption


Lecture 32 - Structural Models of Attitude


Lecture 33 - Industrial Buyer Behaviour - I


Lecture 34 - Industrial Buyer Behaviour - II


Lecture 35 - Industrial Marketing Program and Buying Process


Lecture 36 - Three Dimension of Industrial Buyer Behaviour


Lecture 37 - Consumer Decision-Making Process Revisited


Lecture 38 - Identifying and Choosing Oppurtunities


Lecture 39 - Market Segmentation - I


Lecture 40 - Market Segmentation - II


Lecture 41 - Segmentation and Targeting


Lecture 42 - Segmentationa and Post Segmentation Strategies


Lecture 43 - Introduction to Marketing Strategy


Lecture 44 - Positioning


Lecture 45 - Segmentation and Targeting in B2B Market


Lecture 46 - Crafting the Positioning and Branding Effectively