NOC:Marketing Management-II


Lecture 1 - Brief Recap of Basic Concepts from Marketing Management 1 - I


Lecture 2 - Brief Recap of Basic Concepts from Marketing Management 1 - II


Lecture 3 - Product - An Important Component of the 4P


Lecture 4 - New Product Development - I


Lecture 5 - New Product Development - II


Lecture 6 - Entreprenuerial Marketing


Lecture 7 - Screening New Product Ideas


Lecture 8 - Diffusion of Innovation


Lecture 9 - Product Life Cycle and Introduction to Strategy


Lecture 10 - Strategy for New Product Introduction - I


Lecture 11 - Strategy for New Product Introduction - II


Lecture 12 - Marketing Strategies for Different Stages in PLC


Lecture 13 - Introduction to Brand, Branding and Brand Equity


Lecture 14 - Strategic Brand Management Process


Lecture 15 - Brand Building - I


Lecture 16 - Brand Building - II


Lecture 17 - Secondary Associations of a Brand and Advantages of Brand


Lecture 18 - Measuring Brand Equity and other Brand Related Constructs


Lecture 19 - Global Dimensions of Brands


Lecture 20 - Brand Message and Advantage of Brand


Lecture 21 - Branding Strategies - I


Lecture 22 - Branding Strategies - II


Lecture 23 - Strategic Brand Management


Lecture 24 - Creating a Powerful Brand


Lecture 25 - Introduction to Pricing


Lecture 26 - Considerations for Setting the Price


Lecture 27 - Determing the Demand and Cost Estimation


Lecture 28 - Cost Estimation and Break Even Analysis


Lecture 29 - Different Methods of Pricing - I


Lecture 30 - Different Methods of Pricing - II


Lecture 31 - Introduction to Distribution


Lecture 32 - Types of Channel and their Dynamics


Lecture 33 - Different Channel Options


Lecture 34 - Integrated Marketing Channel


Lecture 35 - Retailing and Wholesaling - I


Lecture 36 - Retailing and Wholesaling - II


Lecture 37 - Retail Marketing Management


Lecture 38 - Choosing Retail Location and Layout


Lecture 39 - Introduction to Integrated Marketing Communications


Lecture 40 - Models of Communication


Lecture 41 - Designing and Implementing Marketing Communication


Lecture 42 - Digital Marketing Communication


Lecture 43 - Introduction to Services Marketing


Lecture 44 - Characteristics of Services


Lecture 45 - Failure of Service and Solutions


Lecture 46 - Service Quality


Lecture 47 - Recap of Important Concepts - I


Lecture 48 - Recap of Important Concepts - II