NOC:Management of New Products and Services


Lecture 1 - Similarities and Differences


Lecture 2 - Theoretical Foundations I Competitive Strategy


Lecture 3 - Theoretical Foundations II Product Strategy


Lecture 4 - Theoretical Foundations III Understanding Customer Behaviour


Lecture 5 - Theoretical Foundations IV Product Life Cycle (PLC) and Chasm


Lecture 6 - Theoretical Foundations V Product Platforms and Portfolios


Lecture 7 - Theoretical Foundations VI Understanding Customers (STP)


Lecture 8 - STP continued


Lecture 9 - Understanding Product Platforms


Lecture 10 - The Idea Generation process


Lecture 11 - Creating Customer Value Proposition


Lecture 12 - Lean Product Process


Lecture 13 - Estimating Marketing and Sales Potential


Lecture 14 - Introduction to New Product Forecasting Techniques


Lecture 15 - Diffusion process and Product Life Cycle


Lecture 16 - Technology Adoption Life Cycle and Crossing the Chasm


Lecture 17 - Managing New Products in Large Organizations


Lecture 18 - Introduction to the Stage Gate model


Lecture 19 - What is a Lean Startup


Lecture 20 - The Business Model Canvas


Lecture 21 - Introduction to Intellectual Property Rights


Lecture 22 - Taking the Product to the Market - Deployment Strategies