Consumer Behaviour


Lecture 1 - Introduction to the Study of Consumer Behaviour


Lecture 2 - Introduction to the Study of Consumer Behaviour (Continued...)


Lecture 3 - Market Research and Consumer Behaviour


Lecture 4 - Market Research and Consumer Behaviour (Continued...)


Lecture 5 - Market Segmentation and Positioning


Lecture 6 - Market Segmentation and Positioning (Continued...)


Lecture 7 - The Consumer Decision Making Process


Lecture 8 - The Consumer Decision Making Process (Continued...)


Lecture 9 - Models of Consumers and Models of Consumer Behaviour


Lecture 10 - Models of Consumers and Models of Consumer Behaviour (Continued...)


Lecture 11 - Models of Consumers and Models of Consumer Behaviour (Continued...)


Lecture 12 - Models of Consumers and Models of Consumer Behaviour (Continued...)


Lecture 13 - Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement


Lecture 14 - Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Continued...)


Lecture 15 - Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Continued...)


Lecture 16 - Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Continued...)


Lecture 17 - Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Continued...)


Lecture 18 - Consumer Learning


Lecture 19 - Consumer Learning (Continued...)


Lecture 20 - Consumer Learning (Continued...)


Lecture 21 - Consumer Learning (Continued...)


Lecture 22 - Personality, Self Concept and Self Image


Lecture 23 - Personality, Self Concept and Self Image (Continued...)


Lecture 24 - Consumer Perception, Risk and Imagery


Lecture 25 - Consumer Perception, Risk and Imagery (Continued...)


Lecture 26 - Consumer Perception, Risk and Imagery (Continued...)


Lecture 27 - Consumer Attitudes


Lecture 28 - Consumer Attitudes (Continued...)


Lecture 29 - Consumer Attitudes (Continued...)


Lecture 30 - Consumer Communication


Lecture 31 - Consumer Communication (Continued...)


Lecture 32 - Consumer Groups and Reference Groups


Lecture 33 - Family and Family Life Cycle


Lecture 34 - Social Class and Mobility, Lifestyle Analysis


Lecture 35 - Culture, Sub-Culture and Cross-Culture


Lecture 36 - Culture, Sub-Culture and Cross-Culture (Continued...)


Lecture 37 - Interpersonal Communication and Influence


Lecture 38 - Opinion Leadership


Lecture 39 - Diffusion of Innovation


Lecture 40 - Diffusion of Innovation (Continued...)