NOC:Consumer Behaviour


Lecture 1 - Introduction to Consumer Behaviour


Lecture 2 - The Changing Patterns of Consumer Behaviour


Lecture 3 - Dimensions of Consumerism


Lecture 4 - Use of Market Segmentation in Consumer Behaviour


Lecture 5 - Process of Motivation


Lecture 6 - Theories of Motivation


Lecture 7 - Consumer Involvement


Lecture 8 - Case Study on Motivation and Involvement


Lecture 9 - Concept and Levels of Perception


Lecture 10 - Process of Perception


Lecture 11 - Theories of Personality - I


Lecture 12 - Theories of Personality - II


Lecture 13 - Brand Personality and Self concept


Lecture 14 - Theories of Learning


Lecture 15 - Attitude Formation - I


Lecture 16 - Attitude Formation - II


Lecture 17 - Changing Attitude


Lecture 18 - Exercise on Attitude Formation and Change


Lecture 19 - Values


Lecture 20 - AIO Classification


Lecture 21 - VALS - I Typology


Lecture 22 - VALS - TM Typology


Lecture 23


Lecture 24


Lecture 25 - Group Influences on Consumption


Lecture 26 - Role of Celebrity Endorsement


Lecture 27 - Concept of Family and Family Life Cycle


Lecture 28 - Family Buying Decisions


Lecture 29 - Diffusion of Innovations - I


Lecture 30 - Diffusion of Innovations - II


Lecture 31 - Influencing Factors for Adoption and Opinion Leadership


Lecture 32 - Consumer Decision Making


Lecture 33 - Consumer Black Box Model


Lecture 34 - Models of Consumer Behaviour - I


Lecture 35 - Models of Consumer Behaviour - II


Lecture 36 - Models of Consumer Behaviour - III


Lecture 37 - Models of Consumer Behaviour - IV


Lecture 38 - Organisational Buying Behaviour - I


Lecture 39 - Organisational Buying Behaviour - II


Lecture 40 - Dimensions of Consumer Research