NOC:Marketing Research and Analysis


Lecture 1 - Introduction to Marketing Research


Lecture 2 - Defining Research Problem


Lecture 3 - Developing Research Approach and Developing Research Design: Non- Conclusive


Lecture 4 - Research Design: Conclusive


Lecture 5 - Qualitative Research: Nature and Approaches


Lecture 6 - Qualitative Research: Depth Interview, Focus Group Discussion


Lecture 7 - Projective Technique, Case Study


Lecture 8 - Case Study, Descriptive Research Design and Research Errors


Lecture 9 - Primary and Secondary Data, Research Error


Lecture 10 - Measurement and Scaling: Comparative and Non-comparative Scaling


Lecture 11 - Scale Development Process


Lecture 12 - Questionnaire and Form Design


Lecture 13 - Causal Research and Types


Lecture 14 - Experimental Design and Sampling


Lecture 15 - Sampling Design and Procedure


Lecture 16 - Sampling and Sample Size Determination


Lecture 17 - Hypothesis Development: Null and Alternate, Type I and Type II Errors


Lecture 18 - Data Preparation


Lecture 19 - Hypothesis Testing: T-Test, Z-Test


Lecture 20 - T, Z and F Test


Lecture 21 - Hypothesis Testing: Anova and Manova


Lecture 22 - Cross Tabulation and Chi Square Test


Lecture 23 - Correlation and Regression


Lecture 24 - Regression


Lecture 25 - Factor Analysis


Lecture 26 - Factor Analysis


Lecture 27 - SEM and CFA - 1


Lecture 28 - SEM and CFA - 2


Lecture 29 - SEM and CFA - 3


Lecture 30 - Cluster Analysis - I


Lecture 31 - Cluster Analysis - II


Lecture 32 - Discriminant Analysis


Lecture 33 - Discriminant Analysis - 1


Lecture 34 - Researching Rural Market


Lecture 35 - International Marketing Research


Lecture 36 - Ethics in Marketing Research


Lecture 37 - Ethics in Marketing Research - 1


Lecture 38 - Report Preparation and Presentation


Lecture 39 - Multi Dimentional Scaling


Lecture 40 - Conjoint Analysis