NOC:Global Marketing Management


Lecture 1 - Globalization - Part 1


Lecture 2 - Globalization - Part 2


Lecture 3 - Global Economic Environment - Part 1


Lecture 4 - Global Economic Environment - Part 2


Lecture 5 - Global Economic Environment - Part 3


Lecture 6 - Financial Environment - Part 1


Lecture 7 - Financial Environment - Part 2


Lecture 8 - Cultural Issues and Buying Behavior - Part 1


Lecture 9 - Cultural Issues and Buying Behavior - Part 2


Lecture 10 - Political/ Legal Environment - Part 1


Lecture 11 - Political/ Legal Environment - Part 2


Lecture 12 - Global Marketing Research - Part 1


Lecture 13 - Global Marketing Research - Part 2


Lecture 14 - Global Segmentation and Positioning - Part 1


Lecture 15 - Global Segmentation and Positioning - Part 2


Lecture 16 - Global Marketing Strategies - Part 1


Lecture 17 - Global Marketing Strategies - Part 2


Lecture 18 - Global Market Entry Modes - Part 1


Lecture 19 - Global Market Entry Modes - Part 2


Lecture 20 - Global Product Development - Part 1


Lecture 21 - Global Product Development - Part 2


Lecture 22 - Marketing Products and Services - Part 1


Lecture 23 - Marketing Products and Services - Part 2


Lecture 24 - Global Pricing - Part 1


Lecture 25 - Global Pricing - Part 2


Lecture 26 - Communicating with the World Consumer - Part 1


Lecture 27 - Communicating with the World Consumer - Part 2


Lecture 28 - Sales Management - Part 1


Lecture 29 - Sales Management - Part 2


Lecture 30 - Global Logistics and Distribution - Part 1


Lecture 31 - Global Logistics and Distribution - Part 2


Lecture 32 - Export/Import Management - Part 1


Lecture 33 - Export/Import Management - Part 2


Lecture 34 - Export/Import Management - Part 3


Lecture 35 - Planning, Organization and Control of Global Marketing Operations - Part 1


Lecture 36 - Planning, Organization and Control of Global Marketing Operations - Part 2


Lecture 37 - Marketing in Emerging Markets - Part 1


Lecture 38 - Marketing in Emerging Markets - Part 2


Lecture 39 - Global Marketing and the Internet - Part 1


Lecture 40 - Global Marketing and the Internet - Part 2