NOC:Marketing Research and Analysis-II


Lecture 1 - Introduction to Marketing Research - I


Lecture 2 - Introduction to Marketing Research - II


Lecture 3 - Marketing Research Process - I


Lecture 4 - Marketing Research Process - II


Lecture 5 - Marketing Research Process - III


Lecture 6 - Marketing Research Process - IV


Lecture 7 - Hypothesis and Research Question - I (with real life example)


Lecture 8 - Hypothesis and Research Question - II (with real life example)


Lecture 9 - Hypothesis Development - I (with a real life case)


Lecture 10 - Hypothesis Development - II (with a real life case)


Lecture 11 - Research Design - I


Lecture 12 - Research Design - II


Lecture 13 - Research Design - III


Lecture 14 - Research Design - IV


Lecture 15 - Research Design - V


Lecture 16 - Research Design - VI


Lecture 17 - Data Purification and handling - I


Lecture 18 - Data Purification and handling - II


Lecture 19 - Data Purification and handling - III


Lecture 20 - Data Purification and handling - IV


Lecture 21 - Power of a Test and Sample Size Calculation (Problem Solving)


Lecture 22 - Sample Size Calculation and Hypothesis Testing (Problem Solving)


Lecture 23 - Hypothesis Testing - I (Problem Solving)


Lecture 24 - Hypothesis Testing - II (Problem Solving)


Lecture 25 - Non-Parametric Test - I


Lecture 26 - Non-Parametric Test - II


Lecture 27 - Non-Parametric Test - III


Lecture 28 - Non-Parametric Test - IV


Lecture 29 - Non-Parametric Test - V


Lecture 30 - Non-Parametric Test - VI


Lecture 31 - Non-Parametric Test - VII


Lecture 32 - Non-Parametric Test - VIII


Lecture 33 - Introduction to ANOVA and ANCOVA


Lecture 34 - Conducting one-way ANOVA


Lecture 35 - Solving n-way ANOVA - I


Lecture 36 - Solving n-way ANOVA - II


Lecture 37 - N-way ANOVA and MANOVA in SPSS


Lecture 38 - MANOVA and ANCOVA in SPSS


Lecture 39 - ANCOVA in SPSS


Lecture 40 - ANCOVA and MANCOVA in SPSS


Lecture 41 - Covariance and Correlation


Lecture 42 - Correlation in SPSS


Lecture 43 - Partial and Multiple Correlation


Lecture 44 - Simple Regression Analysis in SPSS


Lecture 45 - Multiple Regression Analysis in SPSS - I


Lecture 46 - Multiple Regression Analysis in SPSS - II


Lecture 47 - Stepwise Regression and Hierarchical Regression


Lecture 48 - Hierarchical Regression and Dummy Variable Regression


Lecture 49 - Logistic Regression Analysis


Lecture 50 - Discriminant Analysis in SPSS


Lecture 51 - Factor Analysis in SPSS - I


Lecture 52 - Factor Analysis in SPSS - II


Lecture 53 - Exploratory Factor Analysis in SPSS


Lecture 54 - Confirmatory Factor Analysis in SPSS - I


Lecture 55 - Confirmatory Factor Analysis in SPSS - II


Lecture 56 - Confirmatory Factor Analysis in SPSS - III


Lecture 57 - Structural Equation Modelling in SPSS


Lecture 58 - Mediation and Moderation Analysis in SPSS


Lecture 59 - Cluster Analysis in Practice - I


Lecture 60 - Cluster Analysis in Practice - II