NOC:Integrated Marketing Management


Lecture 1 - Evolution of Marketing


Lecture 2 - Marketing Management


Lecture 3 - Marketing in India


Lecture 4 - Role of Marketing


Lecture 5 - Case Analysis


Lecture 6 - Case Analysis


Lecture 7 - Case of Suryodaya


Lecture 8 - Marketing System


Lecture 9 - Input-Output Map


Lecture 10 - Competition


Lecture 11 - Consumer Behaviour Model


Lecture 12 - BCG Matrix, Strategic Marketing


Lecture 13 - Marketing Strategy


Lecture 14 - Market Segmentation, VALS Model


Lecture 15 - Sales Function and Marketing Mix


Lecture 16 - B-B Markets, Macro Environment


Lecture 17 - Analytical Marketing System


Lecture 18 - Decision Models


Lecture 19 - E-Business


Lecture 20 - Market Demand, Concept Testing


Lecture 21 - Product, Product Mix, PLC


Lecture 22 - PLC (Continued...)


Lecture 23 - Pricing Strategies


Lecture 24 - Brands, Channels


Lecture 25 - Channel Management, Marketing Communication


Lecture 26 - Advertising, Marketing Organisation


Lecture 27 - Role of Product Manager, Industrial Buying


Lecture 28 - Sales Forecasting, Marketing Control


Lecture 29 - Marketing Expense Analysis


Lecture 30 - Toyota Strategy


Lecture 31 - Cafe Coffee Day(CCD)


Lecture 32 - CCD (Continued...)


Lecture 33 - I flex (OFSS)


Lecture 34 - OFSS


Lecture 35 - Oilseeds Growers Cooperative Society (OGCS)


Lecture 36 - OGCS